This post is also available in: 日本語 (Japanese)
It is a compilation using the procedures in marketing, links to articles on integrating web marketing.And I hope to be able to reference when people Small Business makes marketing.
There are a number of articles on marketing, but few articles have been published using the procedures in marketing strategy.
So, we will update the article marketing in the form of using the procedures in this page so easy to understand, from time to time appended to each part.
Contents
What is the Integrated Web Marketing that specializes in Small Business for
What is the Integrated Web Marketing that specializes in Small Business for
The integrated web marketing, that of marketing techniques that were specific to rebuild the Small Business for the basic concept of integrated marketing communications.
Features of Integrated Web Marketing
Features of Integrated Web Marketing
1.Recognized as the "assets" the customer
2.Integration of marketing messages
3.Repeatable marketing system
The step of running the Integrated Web Marketing
Marketing Research and Analysis
[Will be released]Marketing Research and Analysis
1.Based on the customer data and identify customers and prospective customer base of the company
2.Specific customer insight
3.Market and competitive research
4.Develop a USP(unique selling proposition)
5.Verification and analysis of the business model
Planning of marketing strategy
Planning of marketing strategy
1.To analyze the valuation of customers and prospective customers
2.Creating a marketing concept
3.Development of marketing messages
4.Selection of marketing tactics(tools)
5.Creating a marketing calendar
Execution of marketing strategy
Execution of marketing strategy
1.Execution of marketing tactics(tools)
2.Collection and analysis of feedback data
Marketing evaluation, analysis, and measurement
Marketing evaluation, analysis, and measurement
1.Evaluation of the marketing plan
2.Measurement of ROI by marketing strategy
3.Modification of the marketing strategy
4.Re-run of the marketing plan