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Published in several articles of "Integrated Web Marketing". Please refer to the following article about the other.
List Summary of article:[Mind Map and Table of Contents]Integrated Web Marketing for Small Business
Next articles:[Will be released]Features of Integrated Web Marketing
Contents
What is the Integrated Web Marketing
The integrated web marketing, that of marketing techniques that were specific to rebuild the Small Business for the basic concept of integrated marketing communications.
By the way, that the Integrated Marketing Communications is a marketing technique that runs on ideas such as the following.
As a starting point for all communications related to the prospect or customer, to integrate marketing activities in the company (production, sales, brand strategy and customer management).
Integrated Marketing Communications is a marketing technique for large enterprises.
Marketing techniques of large companies is valid in the case where the lot management resources (people, goods, money and information).
However, currently there is not enough or management resources just to market research and test marketing for Small Business.
3 things specializing for Small Business
Technique that specializes in Small Business for the application of an integrated marketing communications, re-built in conjunction with the marketing techniques for Small Business is an Integrated Web Marketing.
Integrated Web Marketing is a marketing approach that aims to the following 3.
1.Focus management resources on the category you do not lose even fighting with its competitors.
2.Focus on web marketing that ROI is high
3.Take the No.1 of mind share of audience
Focus management resources on one category
By focusing our resources, to win an overwhelming share in a specific category.The purpose is not to participate in a specific category of the competition.
Disperse the management resources, it is big business strategy to be performed.
Focus on web marketing that ROI is high
Factors ROI of web marketing is higher than marketing other methods, will be cited as examples things like the following.
・It is possible to run the test marketing for a small fee
・You can always change to meet the needs of customers
・Measurement of marketing data is simple
Number of communication with customers will increase overwhelmingly by running around the web marketing.
Thus, the advantage "customer insight is likely to pick up" and "lead to customer satisfaction" is born.
Then help increase mindshare consequently, it can be a mechanism for marketing loyal customer increases.
And, it also leads to the stabilization of the interests of the company by loyal customers increases.
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